Curly Wurly

Curly Wurly

Imagine a chewy caramel ladder. Now drape it in thick milk chocolate. If you’ve never seen a Curly Wurly before – as if – now you know exactly what it’s like. It’s been around since 1971, and was voted most popular chocolate bar still in production in a 2004 online poll.

Hooray for the Curly Wurly! Curly Wurly Squirlies launched in 1999. The comedy actor Terry Scott famously starred in an ad campaign for the brand in the 1970s dressed as a schoolboy. Harry Hill used to rely on Curly Wurly to remember Elizabeth Hurley’s name correctly (he used it in his stand up routines).



A milk chocolate bar with caramel and biscuit filling and a soft chocolate centre, ‘charged with glucose’ for extra energy. Originally launched as Coconut Boost in 1985, Boost was advertised by Vic Reeves and Bob Mortimer, who gave it an amusingly surreal slogan ‘it’s sli ghtly rippled with a flat underside’.



Crispy wafer and chewy caramel covered in peanuts, raisins and Cadbury milk chocolate. Picnic’s been going since 1958 and you’ll still find its nobbly goodness in a shop near you.

Probably one of the most memorable campaigns for the brand was one which featured a camel called Calvin which was singing a song about the ‘chew’ of the bar.

In Australia it’s marketed as being ‘deliciously ugly’ – how rude!



Who could resist a bar of soft fudge covered in delicious Cadbury milk chocolate? It first hit the shelves back in 1948, and is probably best known for the TV jingle used in the 1980s and 1990s ‘A finger of fudge is just enough to give your kids a treat’.

Bournville Cocoa


Cadbury Bournville Cocoa is mostly used in baking and for making a drink of hot chocolate.

Cadbury Bournville Cocoa is made from the same high quality cocoa beans that Cadbury’s use to make their chocolates. You can tell that from the flavour and the lovely smell when you open the tub.


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